Salary data · BLS OEWS 2025
Social Media Manager Salary in the US
A Social Media Manager earns a national median of $74,750 per year. Here is how pay breaks down across US metro areas.
In Brief
Social Media Manager (BLS occupation 27-3031) earns a national median of $74,750 and a mean of $84,120 per year as of 2025. The highest-paying metro is San Jose-Sunnyvale-Santa Clara at $117,620. Source: U.S. Bureau of Labor Statistics OEWS.
National pay
Top-paying US metro areas
Ranked by median annual wage · BLS OEWS 2025
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About this data
All wages come from the U.S. Bureau of Labor Statistics Occupational Employment & Wage Statistics (OEWS) program, 2025 release, mapped to occupation code 27-3031 (Public Relations Specialists). Figures are gross annual wages before tax and reflect employees only — self-employed and freelance earnings are not included.
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How much does a Social Media Manager earn in the US?▼
The national median wage for a Social Media Manager is $74,750 per year (mean $84,120), per the BLS Occupational Employment & Wage Statistics for 2025.
Which US cities pay Social Media Managers the most?▼
The top-paying metro areas are San Jose-Sunnyvale-Santa Clara ($117,620), San Francisco-Oakland-Berkeley ($102,520), Washington-Arlington-Alexandria ($101,680).
Where does this Social Media Manager salary data come from?▼
All figures are from the U.S. Bureau of Labor Statistics Occupational Employment & Wage Statistics (OEWS) program, 2025 release, occupation code 27-3031. Wages are gross annual, before tax.
Is Social Media Manager a well-paid career?▼
At a median of $74,750/year, Social Media Manager pay sits above the US median for all occupations. Pay varies widely by metro — see the city table above.