Senior Performance Marketing Manager - Paid Social

About the role:

We're looking for a strategic, results-driven Senior Performance Marketing Managerto lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels.

This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit — while exploring new platforms that open up growth opportunities in these markets.

The right candidate is both strategic and hands-on, analytical, and excited to uncover growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets, and an ideal opportunity for someone who thrives in data-driven environments, loves problem solving, and is motivated by owning outcomes from start to finish.

This role is open to candidates based in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what's happening, but to find the insight others miss and turn it into an unfair advantage.
• You think like a seller: You don't just produce research for research's sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment.
• You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will: 

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets.
• Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.
• Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs.
• Present performance insights and strategic recommendations to marketing leadership on a regular cadence.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
• Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
• Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
• Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Bachelor's degree.

An ideal candidate also has:

• Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas.
• A deep understanding of B2B attribution models and the non-linear buyer journey, particularly as it applies to video and social-first channels.
• Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc).