Advocacy Campaign Planning

Advocacy campaigns mobilize people around a cause (political, nonprofit, corporate). Core: clear objective (get 10k petition signers, influence policy, shift consumer behavior), target audience (who changes?), persuasive messaging (why they should care), calls-to-action (what to do), channels (email, social, offline), measurement (did it work?). Why it matters: nonprofits, political campaigns, corporate social responsibility all depend on advocacy. Salary: campaign directors at nonprofits/advocacy orgs earn $80k–$150k; corporate public affairs managers $120k–$200k. Learning path: 1 week theory (psychology of persuasion, campaign frameworks), 1 week design (mapping audience, messaging), 1 month execution (launch campaign, iterate).