Meta Ads (Facebook/Instagram/Threads) is the largest digital ad platform by volume. You manage campaigns, optimize for ROI, and scale profitable customer acquisition. Core skills: audience segmentation, creative iteration, budget allocation, analytics, and pixel tracking. Senior practitioners earn 100-150k USD. Mastery takes 8-12 weeks. It's a high-ROI skill, a 10% improvement in ROAS (Return on Ad Spend) can add millions in revenue. DTC brands rely on Meta for 40-60% of customer acquisition spend.
Meta Ads (formerly Facebook Ads) is the advertising platform for Facebook, Instagram, and Threads. You create campaigns with specific goals (conversions, engagement, reach), define audiences, set budgets, and run ads. Meta's AI optimizes bids in real time to hit your goal at lowest cost. The workflow: create campaign (goal) → set budget → define audience (lookalike, interests, demographics) → upload creative (image/video/carousel) → write copy → launch → monitor daily performance → optimize (pause underperformers, increase spend on winners, test new creatives).
| 지역 | 주니어 | 미들 | 시니어 |
|---|---|---|---|
| USA | $65k | $120k | $185k |
| UK | $42k | $80k | $125k |
| EU | $48k | $90k | $140k |
| CANADA | $72k | $130k | $200k |
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