SSP Supply Side Platform
SSP (Supply-Side Platform) is ad tech software publishers use to manage ad inventory (impressions), connect to ad exchanges and bidders, and maximize revenue through real-time bidding (RTB) auctions. Popular SSPs: Google Ad Manager, Prebid, Rubicon Project, OpenX. Requires understanding of ad formats (display, video, native), ad exchanges, programmatic buying, yield optimization, and audience data. Used by publishers, media companies, and ad-tech platforms. Learnable in 6–8 weeks. Salaries range $130K–$180K for practitioners. Overlaps with programmatic advertising, ad networks, and yield optimization.
SSP Supply Side Platform이란
An SSP (Supply-Side Platform) is ad tech software that publishers use to manage digital ad inventory (impressions on websites, apps, or videos), connect to ad exchanges and bidders, and sell that inventory in real-time programmatic auctions (RTB, Real-Time Bidding). Publishers use SSPs to maximize ad revenue by offering inventory to multiple bidders simultaneously, enabling competitive pricing. SSPs aggregate demand from DSPs (Demand-Side Platforms), networks, and direct advertisers, then route winning bids back to the publisher's ad server for display. Google Ad Manager is the market leader; others include Prebid (open-source header bidding solution), OpenX, and Rubicon Project. SSPs handle ad formats (display banners, video, native), audience segments, viewability verification, and fraud prevention.
💰 지역별 연봉
| 지역 | 주니어 | 미들 | 시니어 |
|---|---|---|---|
| USA | $100k | $145k | $200k |
| UK | $60k | $90k | $130k |
| EU | $65k | $95k | $140k |
| CANADA | $90k | $135k | $190k |
🎯 SSP Supply Side Platform을(를) 활용하는 직무
❓ 자주 묻는 질문
What's the difference between SSP and DSP?
What is header bidding?
How do SSPs make money?
What's yield optimization?
Do I need to understand ad tech infrastructure?
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