X Ads (formerly Twitter Ads) is a self-serve advertising platform for reaching X's 500M+ monthly users through tweets, video, and trends. Used by marketing managers, growth marketers, and performance marketers optimizing spend across social channels. Salary: $70–110k (marketing-side); can uplift SaaS/e-commerce roles. Learn in 2–3 weeks. Sits alongside Meta Ads Manager, TikTok Ads, and Google Ads.
X Ads (the advertising arm of X, formerly Twitter) is a self-serve platform for running promoted tweets, video ads, and trend promotions to X's 500M+ monthly users. Unlike traditional Twitter organic reach (which has declined), X Ads lets you pay for guaranteed impressions, clicks, or conversions. You create campaigns in the Ads Manager dashboard, set daily/campaign budgets, choose targeting (interests, keywords, followers, custom audiences), and pay per impression (CPM), click (CPC), or engagement. X provides real-time analytics on impressions, clicks, conversions, and ROI. The API allows programmatic campaign management, useful for agencies managing hundreds of campaigns.
| 지역 | 주니어 | 미들 | 시니어 |
|---|---|---|---|
| USA | $65k | $100k | $150k |
| UK | $38k | $62k | $95k |
| EU | $42k | $68k | $105k |
| CANADA | $62k | $95k | $145k |
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