Loki is a log aggregation system created by Grafana Labs. It stores logs in a time-series manner, indexing only labels (metadata like service name, pod name, environment) while storing raw log content unindexed in cheap object storage (S3, GCS, MinIO). LogQL (Loki Query Language) enables searching logs by labels and content. Loki integrates with Grafana for visualization. It's designed for teams running Kubernetes and microservices, where log volume is high and storage budget is low. Log management is expensive. Elasticsearch can cost $10k+/month for high-volume clusters because it indexes everything. Loki costs <$1k/month for the same volume because it only indexes labels. As infrastructure scales, log costs explode without optimization. Learning Loki lets you build production-grade logging infrastructure without breaking the bank. The skill is increasingly valuable as companies shift to cost-conscious cloud operations.