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What Is a Values Assessment?

A values assessment is a psychometric tool designed to reveal the motivational priorities that guide your decisions, behaviour, and sense of meaning. The most rigorously validated framework is the Schwartz Theory of Basic Human Values (1992), which identifies 10 universal values — Self-Direction, Stimulation, Hedonism, Achievement, Power, Security, Conformity, Tradition, Benevolence, and Universalism — validated across 80+ countries and diverse cultural contexts. The model has been replicated thousands of times and remains the gold standard in cross-cultural psychology.

At its core, the theory holds that values motivate behaviour and justify choices. When you take a job, leave a relationship, or make a financial decision, values are the invisible operating system running underneath. You may not consciously articulate them, but they determine what feels "right," what creates energy, and what drains it. Values also exist in a circular structure of compatibility and tension — some values reinforce each other (e.g. Benevolence and Universalism), while others create friction (e.g. Power and Universalism).

Career alignment occurs when your job's culture, demands, and structure resonate with your core values. Values conflict — sometimes called person-organisation misfit — is widely considered the primary cause of burnout and disengagement, beyond the frequently cited "bad boss" explanation. In fact, research suggests that a toxic manager is often a proxy symptom: the deeper problem is that the organisation's value system is fundamentally incompatible with the employee's own. Identifying your values is the first step to diagnosing that misfit before it costs you years.

The 10 Core Values: Complete Guide

Based on Schwartz's Theory of Basic Human Values — 10 universal motivational goals validated across cultures. Each profile below shows what drives high scorers, how they show up at work, and which environments bring out their best.

🧭

Self-Direction

Core Drive

Independent thought, creativity, freedom, exploration, and the autonomy to set one's own goals and methods.

High Scorers

  • Sets own agenda without needing external approval
  • Pursues curiosity-driven work and novel approaches
  • Resists micromanagement and rigid procedures

Low Scorers Tend Toward

Comfortable following direction, prefer structure and clear guidelines over open-ended freedom.

Career Match

Remote/async rolesResearch & developmentEntrepreneurshipCreative agenciesConsulting

Career Clash

Highly scripted call-center workMilitary/paramilitary rolesAssembly-line manufacturing

Examples: Richard Feynman, Marie Curie, Steve Jobs

Stimulation

Core Drive

Excitement, novelty, challenge, and adventure — the need for variety and a life full of new experiences.

High Scorers

  • Seeks out new projects and roles proactively
  • Gets bored quickly with repetitive routines
  • Thrives in fast-changing or crisis environments

Low Scorers Tend Toward

Content with stable, predictable environments; finds comfort in mastery of a single domain.

Career Match

StartupsEvent managementJournalismEmergency servicesTravel-heavy roles

Career Clash

Long-term maintenance workData entryCompliance-heavy bureaucracies

Examples: Anthony Bourdain, Elon Musk, Bear Grylls

🌟

Hedonism

Core Drive

Pleasure, enjoyment, gratification, and self-indulgence — maximizing positive experiences and minimizing discomfort.

High Scorers

  • Values work-life quality and physical comfort highly
  • Prefers enjoyable tasks over grinding through unpleasant ones
  • Strong aesthetic sensibility in workplace environment

Low Scorers Tend Toward

Willing to endure significant discomfort for purpose or duty; may find leisure-seeking shallow.

Career Match

Hospitality and luxury sectorsWellness industryEntertainmentHigh-compensation roles with lifestyle perks

Career Clash

Harsh physical conditionsRoles requiring sustained sacrifice for distant rewardsNon-profit sectors with austerity culture

Examples: Arianna Huffington (sleep advocacy), Tim Ferriss

🏆

Achievement

Core Drive

Personal success, ambition, competence, and demonstrating capability according to social standards.

High Scorers

  • Driven by measurable goals and visible milestones
  • Benchmarks constantly against top performers
  • Seeks roles with clear performance metrics and recognition

Low Scorers Tend Toward

Less motivated by external markers of success; may prioritize process over outcomes.

Career Match

SalesFinanceCompetitive tech rolesLawAcademia (publishing, tenure track)

Career Clash

Egalitarian flat organisations where results aren't differentiatedRoles without feedback loops

Examples: Serena Williams, Jeff Bezos, Indra Nooyi

👑

Power

Core Drive

Social status, prestige, authority, control over resources, and influence over other people.

High Scorers

  • Comfortable with hierarchy and authority structures
  • Motivated by leadership titles and decision-making scope
  • Tracks status signals (title, salary, office, team size)

Low Scorers Tend Toward

Indifferent to hierarchy; may reject authority structures or prefer collaborative flat teams.

Career Match

Executive leadershipPoliticsInvestment bankingMilitary officer trackLarge enterprise management

Career Clash

Flat startups with no titlesNon-profit sectorIndividual contributor roles with no path to leadership

Examples: Angela Merkel, Jack Welch, Christine Lagarde

🛡️

Security

Core Drive

Safety, stability, harmony, order, and health — for self, relationships, and society.

High Scorers

  • Prioritises long-term role stability over short-term gains
  • Values clear contracts, predictable income, and job security
  • Prefers defined processes and low-ambiguity environments

Low Scorers Tend Toward

Comfortable with risk and uncertainty; may actively seek instability as a growth signal.

Career Match

Government/civil serviceEstablished corporationsHealthcare administrationInsuranceLarge banks

Career Clash

Early-stage startupsCommission-only rolesFreelance/gig economy without contracts

Examples: Typical long-tenure civil servants, Warren Buffett (investment philosophy)

🤝

Conformity

Core Drive

Restraint of actions, impulses, and drives that might upset or harm others — respecting social norms, rules, and expectations.

High Scorers

  • Reliable team players who follow agreed protocols
  • Strong compliance mindset; low rule-breaking tendency
  • Conflict-averse; prioritises group harmony over personal preference

Low Scorers Tend Toward

Willing to challenge norms; may view rule-following as obstacle to innovation.

Career Match

Regulatory complianceAuditingLegalQuality assuranceTraditional professions

Career Clash

Disruptive startup cultureRoles requiring frequent norm-challenging or rule-bending

Examples: High-integrity regulatory professionals, classical civil servants

🕌

Tradition

Core Drive

Respect for and commitment to cultural, family, or religious customs — humility, acceptance of one's lot, moderation.

High Scorers

  • Strong sense of cultural identity and continuity
  • Values intergenerational wisdom over novelty
  • May prefer industries aligned with heritage or community service

Low Scorers Tend Toward

Forward-looking and change-embracing; may view traditions as barriers to progress.

Career Match

Cultural institutionsReligious organisationsFamily-owned businessesHeritage conservationCommunity development

Career Clash

Tech disruption rolesRoles in globalised companies that require cultural deracination

Examples: Pope Francis, community leaders, many NGO workers

❤️

Benevolence

Core Drive

Caring for the welfare of close others — loyalty, honesty, helpfulness, forgiveness, and genuine interpersonal warmth.

High Scorers

  • Highly team-oriented; invests in colleague relationships
  • Intrinsically motivated to help and support peers
  • Distressed by workplace toxicity or betrayal dynamics

Low Scorers Tend Toward

More task-focused; may deprioritise relationship maintenance when goals are at stake.

Career Match

HealthcareEducationSocial workHRNon-profitCustomer success in high-touch industries

Career Clash

Ruthlessly competitive sales culturesHigh-churn environmentsTransactional roles without long-term relationships

Examples: Mother Teresa, Fred Rogers, Brené Brown

🌍

Universalism

Core Drive

Understanding, appreciation, tolerance, and protection of the welfare of all people and nature — justice, equality, world peace.

High Scorers

  • Drawn to systemic impact and big-picture causes
  • Uncomfortable in organisations with exploitative practices
  • Advocates for diversity, sustainability, and ethical standards

Low Scorers Tend Toward

More group-specific in loyalty; may prioritise in-group interests over global concerns.

Career Match

Non-profit/NGOInternational organisations (UN, WHO)Environmental sectorImpact investingAcademia/policy research

Career Clash

Industries with documented negative externalities (e.g. fossil fuels, predatory finance)Ultra-competitive zero-sum corporate cultures

Examples: Malala Yousafzai, Paul Polman, Greta Thunberg

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🛡️

🏆

❤️

🎨

⚖️

Values and Career Satisfaction

The research is clear: how well your values match your organisation's culture predicts your job satisfaction, commitment, and longevity far more reliably than salary or job title.

r = 0.44
Job Satisfaction

Person-organisation value congruence correlation (meta-analysis)

r = 0.47
Organisational Commitment

Higher than compensation predictors in most samples

#1
Attrition Predictor

Values clash outperforms salary dissatisfaction in predicting voluntary turnover

Large-scale meta-analyses (Cable & DeRue, 2002; Kristof-Brown et al., 2005) confirmed that person-organisation value congruence predicts job satisfaction (r = 0.44), organisational commitment (r = 0.47), and intent to stay — with effect sizes comparable to the strongest known predictors in industrial psychology.

Critically, values clash is more predictive of attrition than salary dissatisfaction. When an employee's core values are chronically violated by their organisation's culture — even in well-paid, prestigious roles — turnover intent rises sharply within 12–18 months. This explains why counter-offers rarely work: the employee isn't leaving for money, they're leaving because the environment conflicts with who they are.

Value → Environment Match Table

ValueCareer Environment MatchRed-Flag Environments
Self-DirectionAutonomous roles, R&D, remote-first orgsMicromanagement, scripted processes, no input on decisions
StimulationHigh-growth startups, dynamic industriesStatic role, same tasks for years, stagnant team
AchievementMeritocratic, data-driven culturesNo feedback, egalitarian pay regardless of output
PowerLarge orgs with clear hierarchy, leadership trackFlat companies, no promotion path, title-blind culture
SecurityEstablished firms, government, regulated industriesSeries A startups, commission-only, high volatility
ConformityCompliance, legal, quality-assurance rolesChaos-tolerant cultures, "move fast and break things"
TraditionFamily business, cultural orgs, community institutionsGlobalised disruption-first tech companies
BenevolenceHealthcare, education, mission-driven teamsToxic competitive sales floors, high-churn environments
UniversalismNGO, sustainability, policy, impact investingCompanies with documented ESG failures, exploitative practices
HedonismHospitality, luxury, wellness, high-comp lifestyle rolesAusterity cultures, heavy sacrifice for distant reward

Your Values at Work

Each value translates into specific workplace needs. When those needs aren't met, performance and engagement decline — not because of laziness, but because of structural friction.

🧭Self-Direction

Workplace Needs

Autonomy to set own approach, minimal oversight, latitude over methods and priorities.

🏆Achievement

Workplace Needs

Measurable results, performance recognition, clear KPIs and visible milestones.

❤️Benevolence

Workplace Needs

Team cohesion, interpersonal trust, caring manager, low internal competition.

👑Power

Workplace Needs

Status markers, decision-making authority, formal titles, clear power hierarchy.

🛡️Security

Workplace Needs

Clear expectations, job stability, predictable compensation, low role ambiguity.

Stimulation

Workplace Needs

Variety, new challenges, cross-functional exposure, fast-changing projects.

🌍Universalism

Workplace Needs

Social impact, ethical standards, transparency, mission-driven culture.

🌟Hedonism

Workplace Needs

Pleasant physical environment, genuine work-life quality, absence of unnecessary drudgery, enjoyable team culture.

🤝Conformity / Tradition

Workplace Needs

Clear protocols and procedures, respect for established processes, stable team culture without constant disruption.

How to Use Your Values Results

Five action steps to turn your values profile into concrete career decisions.

01

Identify your top 2–3 non-negotiable values

Your highest-scoring values are your motivational core. These are the needs that, if chronically unmet, will cause disengagement regardless of salary or title. Write them down and treat them as primary filters in every career decision.

02

Audit your current role

Score your current job on each of your top values from 1–10: does your role actively support this value (8–10), tolerate it (5–7), or conflict with it (1–4)? Any top value scoring below 5 is a structural risk factor for burnout worth addressing.

03

Research company culture before applying

Use Glassdoor, LinkedIn employee posts, annual reports, and press coverage to look for evidence of your values in action. A company that claims "autonomy" in its careers page but has a 4:1 manager ratio or stacked ranking is a red flag for Self-Direction types.

04

Ask values-specific interview questions

Craft questions that surface real evidence: "Can you walk me through how the team decides what to work on next?" (Self-Direction), "How is performance recognised and rewarded?" (Achievement), "What happens when someone disagrees with a senior decision?" (Power/Conformity).

05

Use values to evaluate offers — not just compensation

When comparing offers, build a simple matrix: rate each opportunity on your top 5 values (1–5 per value). A role that scores 25/25 at 80% of your target salary is usually a better long-term bet than a values-misaligned role paying 120% — research consistently shows the latter leads to voluntary exit within 18 months.

What are work values?

Work values are the principles and priorities that guide your career decisions—what matters most to you in a job. Common values include autonomy (independence), security (stability), achievement (measurable success), altruism (helping others), creativity (innovation), and work-life balance. When your job aligns with your values, satisfaction increases dramatically.

How long does the Values test take?

Our Values assessment takes 6-8 minutes and consists of 20 questions. You'll rank your top 5 work values and receive career recommendations that align with your priorities.

Why do work values matter for career choice?

Research shows that value alignment is the #1 predictor of long-term job satisfaction—even more than salary or title. If you value creativity but work in a rigid bureaucracy, you'll feel unfulfilled regardless of pay. Conversely, a lower-paying job aligned with your values will feel more rewarding.

Can my values change over time?

Yes, work values often shift with life stages. Early career, you might prioritize achievement and growth; mid-career, autonomy and impact; late career, work-life balance and mentorship. Major life events (parenthood, illness, financial changes) can reorder your values significantly.

Is the Values Assessment free?

Yes, our Values Assessment is 100% free with instant results. You receive a ranked list of your top work values, career recommendations aligned with those values, and insights into potential value conflicts — no registration required.

Can I use Values Assessment results for career planning?

Absolutely. Values alignment is the foundation of effective career planning. Use your top values to filter job opportunities, evaluate offers, and negotiate working conditions. For example, if autonomy ranks highest, prioritize remote roles or freelance work over structured corporate positions.

Frequently Asked Questions

Everything you need to know about values assessments, the science behind them, and how to act on your results.

What is a values assessment?+

A values assessment measures the degree to which a person prioritises fundamental motivational goals — things like autonomy, security, achievement, or caring for others. Unlike personality tests which describe how you behave, values tests measure what you want and what you believe is important. The gold standard framework is Shalom Schwartz's Theory of Basic Human Values (1992), which identified 10 universal values validated across 80+ countries and cultures.

Why do values matter for career choice?+

Values are the deepest layer of what motivates you. When your job's culture, structure, and demands align with your core values, work feels meaningful and energising. When they conflict, even a well-paying job with good colleagues creates chronic low-grade stress that compounds into burnout. Meta-analyses consistently show that person-organisation value congruence is among the strongest predictors of job satisfaction, organisational commitment, and intent to stay — more predictive than salary in many studies.

Can my values change over time?+

Yes, gradually. Research by Schwartz and colleagues shows that values are relatively stable across years but do shift across major life stages. Security and Benevolence tend to increase after having children or experiencing economic disruption. Stimulation and Self-Direction peak in early adulthood and often moderate with age. Universalism tends to increase with education and cross-cultural exposure. This means it's worth re-assessing every 3–5 years, or after a significant life transition.

What if my values conflict with each other?+

This is very common and actually predicted by Schwartz's circular model. Values that sit on opposite sides of the circle — like Power and Universalism, or Achievement and Benevolence — are inherently in tension. When you score high on both, you'll face genuine trade-offs in career decisions. The goal isn't to eliminate the conflict but to identify environments that allow your top value to dominate while giving your secondary values enough expression to avoid chronic frustration.

What are the most common work values?+

In large-scale workforce studies, the most commonly highly-rated work values are Security (stable employment), Benevolence (good colleagues, helping others), and Achievement (doing meaningful, competent work). Self-Direction is particularly prominent among knowledge workers and remote professionals. Power values are typically held by a smaller minority but are overrepresented in executive and leadership populations due to self-selection into hierarchical roles.

How is this different from the Big Five personality test?+

The Big Five (OCEAN) measures stable behavioural traits — how you typically think, feel, and act. Values assessments measure motivational priorities — what you consider important and worth pursuing. They answer different questions: Big Five tells you "how you operate," values tell you "what drives you." Both predict career satisfaction, but through different mechanisms. Big Five predicts fit with a role's task demands; values predict fit with an organisation's culture and purpose. Used together, they give a much fuller picture.

What values are most important for remote work?+

Remote work environments tend to select strongly for Self-Direction (high autonomy, low oversight), followed by Stimulation (self-motivated variety-seeking) and Achievement (results-oriented without social accountability cues). If you score high in Benevolence or Security, remote work can still be fulfilling — but you'll need explicit structures: regular team check-ins for Benevolence types, and clear role definitions and stable contracts for Security types. Power-oriented workers often find remote setups frustrating due to reduced visibility of status signals.

How do I use my values results in a job search?+

Start by identifying your top 2–3 values. Then use them as filters: (1) research company culture through Glassdoor, employee LinkedIn posts, and press coverage — look for evidence your values are active there. (2) In interviews, ask targeted questions: "How does the team handle autonomy vs. oversight?" or "How is success measured and recognised?" (3) Use your values to explain why you left past roles honestly without oversharing. (4) Treat values misalignment as a disqualifier equal in weight to bad compensation. A role that pays 20% more but violates your top value typically leads to resignation within 18 months.

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