BATNA Strategy Best Alternative

BATNA (Best Alternative to Negotiated Agreement) is a negotiation framework developed by Harvard Negotiation Project. It identifies your best course of action if the current negotiation fails, establishing your walk-away threshold. A strong BATNA increases your negotiating power, reduces desperation, and helps you identify when a deal is not worth accepting. It applies to salary negotiations, vendor contracts, partnerships, and disputes. - Empowerment: Clear alternatives prevent accepting bad deals out of fear