EdTech

EdTech (Educational Technology) encompasses learning management systems (Canvas, Moodle, Blackboard), online course platforms (Coursera, Udemy, Teachable), K-12 tools (Google Classroom, ClassDojo), and adaptive learning systems (Khanmigo, AI tutors). The market is $500B+ globally and growing at 20%+ annually. Product managers, engineers, and designers in EdTech understand pedagogical principles (spaced repetition, Bloom's taxonomy, formative assessment), engagement mechanics (gamification, streaks, social features), and learning outcome measurement. EdTech product differs from generic SaaS: success metrics are completion rates and learning gains, not just signups. In 2026, AI tutoring is emerging (Khanmigo, Mathly, Synthesis), but traditional LMS platforms (Canvas, Moodle) aren't going away, they're institutional infrastructure. EdTech roles split between B2B (school sales, long procurement cycles) and B2C (free-to-paid conversion, viral growth). Understanding both models and the unique challenges of education tech (regulation, accessibility, pedagogy) is a competitive advantage.