рдореБрдЦреНрдп рдордЬрдХреБрд░рд╛рдХрдбреЗ рдЬрд╛
JobCannon
рд╕рд░реНрд╡ рдХреМрд╢рд▓реНрдпреЗ

Coaching

Unlocking others' potential through powerful questions and accountability

тмв рд╢реНрд░реЗрдгреА 2рд╕реЙрдлреНрдЯ рд╕реНрдХрд┐рд▓реНрд╕
+$20k-
рдкрдЧрд╛рд░рд╛рд╡рд░реАрд▓ рдкрд░рд┐рдгрд╛рдо
10 рдорд╣рд┐рдиреЗ
рд╢рд┐рдХрдгреНрдпрд╛рд╕ рд▓рд╛рдЧрдгрд╛рд░рд╛ рд╡реЗрд│
рдХрдареАрдг
рдХрд╛рдард┐рдгреНрдп
12
рдХрд░рд┐рдЕрд░реНрд╕
рдПрдХрд╛ рджреГрд╖реНрдЯрд┐рдХреНрд╖реЗрдкрд╛рдд

1:1 coaching develops direct reports' problem-solving abilities vs mentoring (sharing experience). Core IC/manager skill at L2+. GROW model + accountability structures. 8-12 months deliberate practice moves from 'asks good questions' to 'coaches through resistance'.

Coaching рдореНрд╣рдгрдЬреЗ рдХрд╛рдп

Coaching differs from mentoring: rather than sharing your experience, coaching helps individuals discover their own answers through powerful questions, active listening, and accountability structures. The GROW model (Goal, Reality, Options, Will) is the foundation of professional coaching. Engineering managers, product leaders, and executives who master coaching skills build higher-performing teams because they develop people's problem-solving abilities rather than creating dependency.

ЁЯФз рд╕рд╛рдзрдиреЗ рдЖрдгрд┐ рдкрд░рд┐рд╕рдВрд╕реНрдерд╛
GROW model (Goal, Reality, Options, Will)CLEAR model (Clarify, Listen, Empower, Act, Review)OSKAR (Outcome, Scaling, Know-how, Affirm, Review)Trillion Dollar Coach framework (Steve Jobs coaching)ICF coaching methodsLattice (1:1 platform)BetterUp (coaching app)Reflektive (performance tool)15Five (check-in tool)Coach.me (habit tracking)Notion 1:1 templates

ЁЯУЛ рд╕реБрд░реВ рдХрд░рдгреНрдпрд╛рдкреВрд░реНрд╡реА

ЁЯОУ рдкреНрд░рдорд╛рдгрдкрддреНрд░реЗ

ICF ACC (Associate Certified Coach)
ICF PCC (Professional Certified Coach)
Co-Active Coach (CTI/Coaches Training Institute)
EMCC (European Mentoring & Coaching Council)

тЪЦ рдпрд╛рдВрдЪреНрдпрд╛рд╢реА рддреБрд▓рдирд╛ рдХрд░рд╛

тЭУ FAQ

How does coaching differ from mentoring?
Mentoring = sharing your experience, telling someone the answer. Coaching = asking powerful questions so they discover their own solutions. Mentors advise; coaches facilitate discovery. Both valuable, but coaching builds independent problem-solvers. Engineering managers need both: mentor on technical decisions, coach on career moves.
What's the GROW model?
Goal (what do they want?), Reality (where are they now?), Options (what could they do?), Will (what will they commit to?). Simple 4-step structure that prevents advice-giving and keeps the coachee driving the conversation. Takes 20-30 min per session.
Can you coach without formal certification?
Yes, practice the GROW model in 1:1s, ask open questions, listen more than you speak. Certifications (ICF ACC/PCC) add credibility for professional coaches. Managers get coaching lift just from mindset shift: 'How can I help them find the answer?' instead of 'I should tell them.'
When is coaching the wrong tool?
When direct feedback is needed (underperformance), when they lack data (tell them the market changed), or when they're burned out (coaching adds pressure). Separate coaching conversations from evaluative ones (performance reviews). Don't coach your way around a hard conversation.
How do I start if I'm a directive manager?
Pick one 1:1 per week. Practice 'What's on your mind?' instead of jumping to advice. For every suggestion you think of, ask 'What else?' or 'What would you do?' three times. Silence is your friend, let them think. Track: advice you DON'T give = growth they own.
Is there a coaching certification worth getting?
ICF ACC (100 hrs training + 10 coaching clients) or Co-Active Coach (CTI 61-hr program). For managers, CTI is practical; for professional coaches, ICF PCC. Budget $3-5k, 6-12 months. ROI: credibility, retention (coached direct reports stay longer).
What's the difference between coaching and performance management?
Coaching = developmental (help them grow). Performance management = evaluative (rating them). Don't mix: coach on skills they want to build; evaluate on results they're accountable for. Best leaders do both: develop promising people, manage underperformers out.

рд╣реЗ рдХреМрд╢рд▓реНрдп рддреБрдордЪреНрдпрд╛рд╕рд╛рдареА рдпреЛрдЧреНрдп рдЖрд╣реЗ рдХрд╛, рдпрд╛рдЪреА рдЦрд╛рддреНрд░реА рдирд╛рд╣реА?

рдХрд░рд┐рдЕрд░ рдореЕрдЪ рдХрд░реВрди рдкрд╛рд╣рд╛ тАФ рдЖрдореНрд╣реА рдпреЛрдЧреНрдп рдорд╛рд░реНрдЧ рд╕реБрдЪрд╡реВ.

рдорд╛рдЭреНрдпрд╛рд╕рд╛рдареА рд╕рд░реНрд╡реЛрддреНрддрдо рдХреМрд╢рд▓реНрдпреЗ рд╢реЛрдзрд╛ тЖТ

рддреБрдордЪрд╛ рдЖрджрд░реНрд╢ рдХрд░рд┐рдЕрд░ рдорд╛рд░реНрдЧ рд╢реЛрдзрд╛

реи,релреирез рдХрд░рд┐рдЕрд░рдордзреНрдпреЗ рдХреМрд╢рд▓реНрдпрд╛рдВрд╡рд░ рдЖрдзрд╛рд░рд┐рдд рдЬреБрд│рдгреА. рдореЛрдлрдд, ~3 рдорд┐рдирд┐рдЯреЗ.

рдХрд░рд┐рдЕрд░ рдореЕрдЪ рдХрд░реВрди рдкрд╛рд╣рд╛ тАФ рдореЛрдлрдд тЖТ