Personality & Engagement2024n = 22,841
44% of Gen Z: purpose is top job factor; 51% push back on unethical work (Deloitte, n=22,841)
Deloitte 2024 Gen Z and Millennial Survey (n=22,841, 44 countries) found 44% of Gen Zers cite purpose and meaning as their top job satisfaction driver; 51% say they have pushed back on employers who asked them to do work conflicting with their personal ethics.
Primary source
Deloitte Global 2024 Gen Z and Millennial Survey
https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.htmlPublished 2024 — sample n = 22,841 — compiled by JobCannon Research.
Why this stat matters
This figure belongs to the personality & engagementvertical of JobCannon's ongoing review of hiring, AI, and career-outcome research. We track it because it is one of the few primary-source estimates with a published sample, methodology, or legal record. Cite the original source first; this page exists to make the figure easy to find and link to.
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