App Store Optimization ASO

ASO is the practice of optimizing app metadata (title, keywords, description, screenshots) to increase app discoverability and conversion in app stores. It combines technical SEO (keyword ranking), creative design (screenshots, video previews), and behavioral psychology (call-to-action copy). Advanced practitioners blend data (keyword research, competitor analysis, user cohorts) with creativity (A/B testing designs, copywriting) to maximize both install volume and quality.