Churn Analysis

Churn analysis identifies why customers leave, predicts who is at risk, and develops interventions to improve retention. In SaaS and subscription businesses, reducing churn by just 5% can increase profits by 25-95%. It's cheaper to retain customers than acquire new ones. Effective churn analysis combines quantitative methods (survival analysis, predictive modeling) with qualitative research (exit interviews, NPS analysis) to build a complete picture of retention drivers.