Design Thinking

Design Thinking is a structured approach to problem-solving that starts with understanding user needs through empathy, defines problems clearly, generates creative solutions through ideation, builds rapid prototypes, and tests with real users. Originally from IDEO and Stanford d.school, it's now standard in product development. This methodology prevents teams from building solutions nobody wants by keeping the user at the center of every decision. It works for products, services, processes, and even organizational challenges.