▶What is the event planning timeline, and what tasks are due when?
12+ months before: site selection, contract negotiation, budget approval. 6-9 months: client intake, catering menu options, room setup decisions, AV/tech requirements. 3-6 months: vendor contracts signed, seating plan drafts, décor and design decisions. 6-8 weeks: final headcount commitment, menu final selections, detailed timeline and run-of-show, staffing plan. 2-4 weeks: vendor confirmations, signage and materials printing, final client walkthrough. Week of: detailed event-day timeline distributed to all staff, vendor arrivals and setup, final rehearsal. Day of: vendor check-ins 2-3 hours early, staff briefing, continuous monitoring and problem-solving. Post-event: vendor payment, client feedback collection, lessons-learned debrief.
▶How do I manage a difficult client who keeps changing their mind and running over budget?
Set expectations at intake: 'We will lock final details at [date]. Changes after that date incur a modification fee of [percentage].' Document all decisions in writing via email summary. If a client requests a change, calculate the cost impact and present three options: (a) absorb cost as a goodwill gesture (with clear limits), (b) charge the change fee, or (c) reduce or cut another element to stay on budget. Use the contract as your boundary: it specifies deliverables, budget, and change policy. If tensions rise, escalate to your manager or the hotel sales director. Difficult clients often become your best promoters if you deliver on your promises, so invest in managing expectations and communication, not endless free changes.
▶What is a run-of-show, and why is it critical?
A run-of-show is a detailed minute-by-minute timeline of the event from doors-open to finale. It specifies speaker times, music cues, video playback, lighting changes, course timing (how long between appetizers and dinner service), breaks, and transitions. It is critical because it keeps all teams (catering, AV, housekeeping, front desk, security) synchronized. Without it, speakers run long and push dinner service into the middle of the program, or the band starts playing during remarks, or the venue is still setting up when guests arrive. The run-of-show is your single source of truth, distributed to all staff and vendors 1-2 days before the event. Rehearse it with key staff (banquet captain, AV lead, client) so everyone knows their cues.
▶How do I manage catering and ensure the food quality meets expectations?
Work with your executive chef or catering manager to discuss the client's cuisine preferences, dietary restrictions, and budget. Provide menu options at 2-3 price points and ask the client to taste 2-3 proposals (always include a vegetarian/vegan option, gluten-free samples). Once a menu is locked, count and confirm headcount 10 days before the event, then again 3 days before (to account for cancellations). On event day, do a walkthrough 1 hour before service: are all dishes plated and ready? Are servers briefed on menu items and dietary callouts? After first course, taste a plate yourself to verify temperature and presentation match expectations. If something is off, address it immediately with the kitchen. Post-event, collect client and guest feedback on food so you improve for next events.
▶What happens if a key vendor (caterer, AV company, florist) no-shows or fails to deliver on event day?
Immediately activate your backup plan and escalate to your manager. For catering: call your second-choice caterer or a nearby hotel/restaurant to emergency-source food. For AV: check if you have an in-house AV team that can troubleshoot, or call an emergency AV rental company. For décor: use existing hotel décor and reconfigure the space. The goal is to minimize guest impact: they should not notice service degradation. After the event, file a formal complaint with the vendor, withhold payment for work not delivered, and update your preferred-vendor list. Never contract with an unreliable vendor again; reputation and reliability are non-negotiable in events.
▶How do I handle a guest emergency during an event (medical, injury, security incident)?
Activate your incident protocol immediately: alert your manager and security, call 911 if needed, and isolate the incident so it doesn't disrupt the rest of the event. Have a quiet space (hotel office or empty room) where the guest can receive care away from crowds. Keep the client informed so they can assist guests and understand next steps. Document the incident with time, location, witnesses, and actions taken. If a guest is injured or taken by ambulance, collect contact information and follow up within 24 hours with a sympathetic call and any comps or gestures the hotel is offering. Review the incident in your debrief: was there a preventable cause (slippery floor, inadequate signage, overcrowding)? Update your risk-management checklist.
▶What is the difference between site fees, F&B minimums, and room rental, and how do they affect pricing?
Site fee (or venue rental): the cost to use the hotel's event space (ballroom, conference rooms) regardless of revenue generated; can be £500-£5,000+ depending on space and time. F&B minimum: the minimum food and beverage revenue the client must generate (or pay if they fall short); ensures the kitchen has guaranteed business. Room rental: if the event requires guest rooms (conference attendees), the hotel guarantees a room block at a negotiated rate and guarantees a minimum number of rooms sold. These three are negotiable and often bundled: 'Waive the site fee if you spend £50k on catering and book 50 rooms.' A revenue manager balances these to ensure profitability. As an event coordinator, understand how they interact so you can bundle offers credibly and close deals.