Formisimo is a form analytics platform that tracks how users interact with forms on your website. It shows where users abandon (drop-off rates by field), how long each field takes, which validation errors cause friction, and which fields users revisit. The goal: identify and fix friction points to improve conversion. Example: Formisimo shows 40% of users drop off at the "phone number" field. The field is optional, causes re-entry 3x more than others, and has unclear validation. Solution: make it optional in the form, improve the validation message. Result: abandonment drops 10%.