Objectives and Key Results for ambitious goal-setting and alignment
OKRs (Objectives and Key Results) are the goal-setting framework used by Google, Intel, LinkedIn, and thousands of companies to align teams around ambitious goals with measurable outcomes. Objectives are inspirational and qualitative; Key Results are specific and measurable. The power of OKRs lies in creating transparency, alignment, and focus across organizations. When done well, everyone understands how their work connects to company strategy.