Plausible is a web analytics platform built around privacy. Unlike Google Analytics (which tracks users, bakes cookies, sells data to advertisers), Plausible collects only aggregate data—no personal information, no user IDs, no cross-site tracking. It's GDPR-compliant by design and built for teams that prioritize user privacy. Setup is trivial: add a 1-line JavaScript snippet to your site. Plausible immediately starts collecting pageviews, sessions, bounce rate, and other standard metrics. You can define custom goals (signups, purchases, downloads) with minimal code.