PLG Product-Led Growth

PLG (Product-Led Growth) is a go-to-market strategy where the product itself drives acquisition and conversion. Instead of a sales team calling prospects, users sign up, try the product, love it, and upgrade. Examples: Slack (free tier lets anyone try), Figma (web-based collaboration attracts designers), Notion (freemium with viral sharing). Core mechanics: (1) Free tier removes friction—anyone can sign up in <1 min. (2) Onboarding is fast (show value in <5 min). (3) Viral loops—users invite teammates, team invites more. (4) Paywall—core features free, advanced behind paywall. (5) Self-serve upgrade—user clicks upgrade button, no salesperson needed.