Transformational leadership is leading by inspiring and motivating people toward shared purpose, not by command or control. Transformational leaders create compelling vision, build trust, model the behaviors they expect, and empower people to grow and take ownership. They lift people beyond transactional (do this task, get paid) to transformational (we're building something meaningful). Elements include: visionary thinking, modeling values, individualized consideration (knowing people), intellectual stimulation (challenging status quo), and inspirational communication.