Klaviyo / Email Specialist (DTC)
Build and run email and SMS marketing for DTC brands
About the profession
DTC email specialists run the Klaviyo and SMS stack that recovers carts, wins back lapsed buyers, and delivers repeat purchases — the channel that usually owns brand margin.
How to Get Started
Take a personality test to see if Klaviyo / Email Specialist (DTC) fits your profile
Career Match Test →Explore the Career Path section to see progression from junior to senior
Jump to Career Path →Start learning — check the Learning Path for free courses
Jump to Learning Path →Career Path
Your career progression roadmap with salary growth at each level
Career Ladder
Email Specialist → Email Marketing Specialist → Senior Email Specialist → Head of Retention
Where are you on this career path?
Click a level below to set your current position
Salary Growth
4
Levels
170K
Top Salary
8+
Years
Learning Path
Skills you need to develop and courses to get there
🚀
Set your current level first
Go to the Career Path tab and select your current level to see your personalized learning plan.
Go to Career PathCareer levels
Timeline: 0-2 | Entry Level Base: $60,000 - $88,000/year With equity/bonuses: $66,000 - $105,600 Top markets (SF/NYC): $69,000 - $106,000 Execute core tasks using Klaviyo under…
Day in Life
Junior vs Senior — daily schedule breakdown
9am — Review priorities and respond to urgent items 10am — Team standup and progress check 11am — Deep work using Klaviyo 1pm — Cross-functional meeting with stakeholders 3pm —…
Income Dynamics
Conservative and aggressive scenarios for 10–15 years
Year 1: Entry level $42,000 - $54,000 Year 2-3: Junior level $60,000 - $88,500 Year 4-6: Mid level $88,500 - $120,500 Year 7-10: Senior level $120,500 - $153,500 Year 10+:…
Is this for me?
15 questions — answer honestly
You find the craft of a Klaviyo / Email Specialist (DTC) genuinely interesting, not just a paycheck You enjoy working with Klaviyo and Segmentation You communicate clearly with…
💰 Salary Range
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