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Braze is a customer data platform (CDP) and engagement hub that collects, unifies, and activates customer data across channels. It captures user behaviors (app opens, purchases, views) and attributes, then enables marketers to segment audiences and send personalized, timely messages via push notifications, email, SMS, and in-app messaging. Braze powers personalization at scale for enterprises like Uber, DoorDash, and Venmo. Skills in Braze are in high demand for martech, product marketing, and growth teams. Braze specialists command 20-30% higher salaries than general marketers due to technical depth and business impact.