Heatmap Analysis Hotjar

Hotjar is a user behavior analytics platform that shows you exactly how users interact with your website. Heatmaps visualize where users click, scroll, and spend time. Session recordings show full user sessions (what they saw, where they clicked, how long they hesitated). Polls and surveys ask users directly for feedback. Unlike analytics tools that track metrics (page views, bounce rate), Hotjar shows you user behavior—why they bounce, where they get confused, what stops them from converting.