User behavior analytics through heatmaps and session recordings
Hotjar provides visual insights into user behavior through heatmaps, session recordings, surveys, and feedback widgets. It shows where users click, how far they scroll, where they get stuck, and why they leave. This qualitative data complements quantitative analytics from tools like Google Analytics. For product managers, designers, and marketers, Hotjar reveals the "why" behind user behavior that numbers alone cannot explain.