Pain Point Discovery

Pain point discovery is research uncovering what customers struggle with, find frustrating, or need help with. Methods include interviews (1-on-1 conversations), surveys (scale), user testing (watch people use product), support tickets (complaints), analytics (where users drop off), and observational research (watch someone work, note friction). Goal: Find patterns. 5 customers complaining about manual data entry = real pain. 1 customer saying "add dark mode" = preference, not pain.