Zapier is a cloud-based no-code automation platform that connects over 6,000 apps via 'Zaps'—workflows that trigger actions automatically. A Zap consists of a trigger (event in one app, e.g., "new email") and actions (tasks in other apps, e.g., "save to Google Drive"). You can also add conditions ("if email is from X"), delays, loops, and multi-step logic without writing code. It's used to automate business processes: data entry, lead capture, customer notifications, team coordination, and reporting. The platform appeals to non-technical users (operations managers, marketers, small business owners) and technical teams looking to rapidly integrate systems. Most automations are simple (1–3 steps); complex ones use webhooks to integrate with custom code.