The story
Serial entrepreneur, investor, and ex-IDF Special Forces officer. 10+ years building and scaling businesses across Israel, Ukraine, Switzerland, and the UK — from a digital marketing agency to blockchain compliance (Global Ledger), from a 250-person software company (IdeaSoft, acquired by Sigma Software Group) to a $15M venture fund.
In 2022, I founded JobCannon with a simple belief: real self-discovery tools should be free. The best personality tests cost $20–50. The free ones are glorified horoscopes. So we built 50+ science-backed assessments — Big Five, MBTI, DISC, Enneagram, RIASEC, EQ — with full results, no paywall, no signup.
In 2024, we raised a $500K pre-seed from Whitehill Capital, acquired AI startup Adsme, and got featured in 60+ publications including Forbes and Tech.eu. In 2025 we launched JC Ventures to invest in HRTech & WorkTech startups. We're just getting started.
“The right career starts with knowing yourself. That insight shouldn't cost you anything.”