Carl Jung's 12 archetypes represent universal patterns of human motivation and behavior found across all cultures, myths, and stories throughout history. From the Hero who seeks mastery to the Sage who pursues truth, these archetypes reveal the deep narrative structure of your personality — the role you naturally play in the story of your life.

The 12 archetypes are organized into four motivation groups: Ego (Hero, Magician, Outlaw), Social (Lover, Jester, Everyman), Order (Caregiver, Ruler, Creator), and Freedom (Innocent, Sage, Explorer). JobCannon's 24-question assessment identifies your dominant archetype and how it shapes your goals, fears, communication style, and career instincts.