Customer Data Platform CDP

A Customer Data Platform (CDP) consolidates customer data from 20+ sources (website analytics, email, CRM, ads, transactions) into unified customer profiles. It enables: personalization (show products based on past behavior), segmentation (group similar customers), analytics (understand customer journeys), and activation (send to marketing tools). Core components: data collection (SDKs, APIs), identity resolution (link devices to users), data modeling (transform raw events into profiles), segmentation (define customer groups), and reverse ETL (push segments to destinations).