DataOps is the application of DevOps practices to data pipelines. It includes version control (pipeline code in Git), testing (unit, integration, quality tests), CI/CD (automated testing and deployment), observability (logging, monitoring, alerting), and automation (removing manual fixes). Example: Write dbt SQL model → Commit to Git → GitHub Actions runs tests → Deploy to staging → Manual approve → Prod deployment. If pipeline fails, Datadog alert fires immediately with root cause.