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Go-to-Market (GTM) Strategy
Launch products successfully: positioning, channels, pricing, messaging
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📈 Business
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+$40k-
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Difficult
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Go-to-Market (GTM) strategy is the plan for launching a product: who's the customer, what's the value prop, which channels to use, how to price. Essential for product managers, product marketers, and founders. - Product success: Great product + bad GTM = failure (Segway, Google Glass)