Revenue Operations (RevOps) is the function responsible for aligning and optimizing all systems, processes, and data that drive revenue generation. It spans sales, marketing, customer success, and finance. RevOps professionals manage CRM systems, design sales processes, create dashboards and reporting, align team incentives, and identify bottlenecks that slow growth. Modern RevOps combines sales process design, data analytics, CRM management, and organizational alignment. It's increasingly critical as companies scale and competition intensifies.