Heap Product Analytics

Heap is a product analytics platform that automatically captures every user interaction (clicks, form submissions, scrolls, page views) without requiring manual event instrumentation. You add a JavaScript snippet to your site, and Heap records everything. Then you define events in the Heap UI—retroactively, without code changes. Unlike Google Analytics (marketing-focused) or Amplitude (heavy instrumentation), Heap's automatic capture means you never miss data due to incomplete instrumentation. Every interaction is a potential event; you decide which ones matter.