Recall Management

Recall management is the process of identifying, communicating, and executing product withdrawals due to safety hazards. It involves cross-functional teams: product quality, supply chain, legal, communications, and customer service. A recall must be coordinated quickly to minimize customer exposure, regulatory penalties, and brand damage. The process starts with hazard identification (internal testing, customer complaints, regulatory alerts), escalates to internal risk assessment, involves regulatory notification, and culminates in customer communication and logistics (returns, replacements, refunds).