Salesloft Cadence

Salesloft is a sales engagement platform automating multi-touch outreach campaigns. A cadence is a template-based workflow combining emails, calls, SMS, and LinkedIn messages sequenced over time. Example cadence: Email day 1 (cold outreach) → call day 3 (if no reply) → email day 5 (new angle) → SMS day 7 (final touch). Salesloft handles sequencing, personalization, engagement tracking (opens, clicks, replies), and reporting. Sales teams use Salesloft to scale outbound prospecting without manual effort, track effectiveness, and optimize follow-up timing. Salesloft syncs with CRMs (Salesforce, HubSpot) and email providers, centralizing prospect data and activity history.