Make It Real Foundation runs a free career-orientation programme for Ukrainian teens on a JobCannon white-label engine.

The original director-proposed name was "Аудит майбутнього" (Audit of the Future). The Foundation renamed it to "Зірка майбутнього" (Star of the Future) on 2026-04-22 — the foundation's working note flagged "audit" as corporate-coded language that does not land on a 13-17 audience, and the Ukrainian cultural idiom "путеводна зірка" (guiding star) carries the warmth the brand wanted. The short form "Зірка" reads as a one-word brand in the same family as Duolingo or Canva — easy to share, easy to remember, and the grant narrative writes itself ("we help children find their star").

Two scientifically validated instruments, scored together, no third-party tests in the funnel. Big Five via BFI-2-S — the 30-item short form of the Big Five Inventory-2 (Soto & John, 2017) — reads Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism on a 5-option Likert. RIASEC via the O*NET Mini Interest Profiler — 30 items maintained by the US Department of Labor — reads Holland's six occupational interest dimensions (Realistic, Investigative, Artistic, Social, Enterprising, Conventional). 60 items total, roughly 20 minutes for a teen at a comfortable pace. No MBTI, no 16Personalities, no Wingfinder — those were in the director's original spec and were dropped because they either lack peer-reviewed validity (MBTI), age-gate at 18+ (Red Bull Wingfinder), or compete directly with JobCannon's own consumer product (16Personalities).

The invite code is distributed by the Foundation through partner schools, youth programmes, and Foundation social channels — gating the test entry means a random visitor cannot start the assessment without first having been routed in by a trusted distribution channel. Distribution attribution comes for free (each code carries the channel tag). Consent to data processing is a self-attestation checkbox the teen ticks on the registration page, grounded in Ukrainian Civil Code art. 31-32 (14-17 year-olds have partial civil capacity to independently pursue minor transactions for their own educational/developmental needs, and the programme is free with no financial obligation). A parent's email is optional and, if given, only triggers an informational notice — the teen does not wait on a parent to start. A parent who does want to object can do so from that same email, and an active objection does shut the assessment off for that teen.

During the Zirka build the engineering team discovered the existing JobCannon Ukrainian-language Big Five had not been a translation of an IPIP-50 instrument — it had been a workplace-scenario rewrite from the consumer product, with a mixed 4-and-5-option Likert scale that silently miscalibrated scoring for Ukrainian users. The fix shipped in PR #116: a faithful Ukrainian translation of the IPIP-50 (Goldberg, 1992) with a consistent 5-option Likert across all items, validated against the original English psychometric properties. The MIR engagement uncovered this as MIR-1 in the engineering log and bore the cost of fixing it — every Ukrainian-language JobCannon user since then has run on the rebuilt instrument.

A participant arriving at zirka.mktrl.foundation sees the Foundation's brand wordmark — "Зірка" — in the masthead, MIR's purple brand palette throughout, and footer attribution that reads "Зірка майбутнього — проєкт Make It Real Foundation". The result page renders with the same brand context, not the JobCannon consumer chrome. The dashboard host registry in JobCannon (lib/i18n.tsx TENANT_HOST_LOCALE) routes the host directly to the Ukrainian locale, so a teen entering the funnel never sees an English page, never has a chance to fall back to consumer JobCannon, and never sees a paywall — the entire experience is free and Ukrainian end to end.

The report is generated automatically from the BFI-2-S and RIASEC results — no manual review step. The Foundation's original specification called for a human-review gate ("Маша" was named as the reviewer in the early draft); the Foundation removed that gate on 2026-04-22 with the explicit note "забудь про Машу" (drop Маша) because speed-to-value beats third-party review for a teen audience where the report needs to land while the conversation is fresh. The report is teen-toned UA — not the corporate JobCannon adult voice — and the layout is being iterated in response to a 2026-06-04 user-test note that the type-portrait section read as a dense four-paragraph block. Density is being broken up with structure and visual hierarchy.

Three reasons recorded in the engagement notes. First, scientific rigour — Big Five and Holland Codes are peer-reviewed, the Foundation wanted a programme it could defend to academic donors, Microsoft Nonprofits, and school partners. MBTI and 16Personalities fail that bar. Second, age-fit — Red Bull Wingfinder was in the original draft but gates at 18+, so a 13-17 cohort cannot legally use it. Third, white-label economics — running the programme as a Foundation-branded surface (not "powered by 16Personalities") keeps the grant narrative clean and the donor relationship with the Foundation, not with an external brand. JobCannon ships the engine; the Foundation owns the relationship with teens and donors. Same flow runs for any NGO with the same shape — get in touch on the contact form.