Sales Development Rep (SDR)
Generate pipeline, qualify leads, drive revenue through strategic selling
About the profession
Sales Development Reps generate sales pipeline through outbound prospecting, qualifying leads, and booking meetings. This high-energy career combines research, persuasion, and resilience with strong earning potential (base + commission).
Why choose it
How to Get Started
Take a personality test to see if Sales Development Rep (SDR) fits your profile
Career Match Test →Explore the Career Path section to see progression from junior to senior
Jump to Career Path →Start learning — check the Learning Path for free courses
Jump to Learning Path →Find out if this career fits you
Personality Fit
Based on the Sales Development Rep (SDR) role, here are the RIASEC personality types that tend to thrive in this career. While these alignments are common, individual success depends on motivation, skill development, and finding the right work environment.
Enterprising
Leading, persuading, business
Social
Helping, teaching, working with people
Conventional
Organizing, detail-oriented, structured
Not sure if these types match you? Take the full RIASEC assessment (4 min) to discover your personality profile and see how it aligns with hundreds of careers.
Career Path
Your career progression roadmap with salary growth at each level
Career Ladder
SDR → AE → Senior AE → Manager/Director
Where are you on this career path?
Click a level below to set your current position
Salary Growth
4
Levels
$150K
Top Salary
8+
Years
Learning Path
Skills you need to develop and courses to get there
🚀
Set your current level first
Go to the Career Path tab and select your current level to see your personalized learning plan.
Go to Career PathCareer levels
Timeline: 0-2 years | Salary: $40,000-$60,000 (OTE: $60k-$90k) Skills: Cold calling (70%), Email prospecting (75%), CRM (65%), Resilience (90%) Metrics: 50+ calls/day, 20+…
Skills used in this career
Click any skill to see how to learn it and what salary boost it gives
💰 Pay for Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
BLS OEWS, May 2023The federal survey does not count this job title on its own — it is counted under Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (41-4012).
Half of U.S. workers in this occupation earn more than this, half earn less.
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Create Free AccountPersonality types that fit this career
Based on career-match data from our Result Library:
The % is JobCannon’s editorial fit rating (0-100) for how well a result suits this career — not a statistical prediction. How we rate each test’s validity →
🎯 Is Sales Development Rep (SDR) right for you?
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Related Reading
Related Holland / RIASEC Types